Among the 250 displays inside the Indie Beauty Expo at Pier 36, a brightly coloured grocery store-themed installation attracted an inquisitive crowd. The line is produced in Australia, made without parabens, sulphates, and other controversial ingredients and topped off by a millennial-friendly design and tongue-in-cheek names, like Resting Beach Face.
Everyday is an Australian brand comprised of botanically-infused sunscreen and body care. The brand combines serious sun protection with tongue-in-cheek product names.
The brand’s entire range is free of parabens, sulphates, phthalates, mineral oils, artificial colors and fragrances. Products are vegan and cruelty-free. Sunscreens are free of oxybenzone, octinoxate and PABA, while deodorants are free of aluminum and baking soda.
I was super excited to break open a package from Everday that came across my desk - in it was this new cruelty-free, vegan sunscreen formula... Sure, I love a coconut, vacation fragrance just as much as the next gal, but when I'm stuck at the office reapplying my sunscreen, smelling like the beach is a cruel joke I'd rather avoid.
Not only do their products have punny names — Resting Beach Face, Oh My Bod! — they’re also free from “nasties” like parabens, synthetic fragrances and phthalates, as well as cruelty-free and vegan.
From making sure that the skin is protected from both the sun and the blue light emitted from digital screens, to seeing that the range is compatible with makeup, it is no wonder that it took 1.5 years of research to come up with products that maximise the body-lovin’ capabilities of au naturale ingredients.
"Jessica Matlin (Harper's Bazaar Beauty Director) and Jennifer Goldstein (Marie Claire Beauty Director): And the other one was Everyday Sun? Everyday Sunscreen from Everyday For Every Body. Oh! I like that. I saw that! Really nice sunscreen. Yeh, really nice sunscreen. One was called "Resting Beach Face"! *laugh* That's cute, that's really cute. "