"Among the 250 displays inside the Indie Beauty Expo at Pier 36, a brightly coloured grocery store-themed installation attracted an inquisitive crowd. Under a neon sign of her brand's logo, Everyday for Every Body, founder Charlotte C. Pienaar fired off facts about her newly launched business of daily cosmetics, including sunscreen and deodorant, all available for under $30. The line is produced in Australia, made without parabens, sulphates, and other controversial ingredients and topped off by a millennial-friendly design and tongue-in-cheek names, like Resting Beach Face. "It is a very crowded space," said Pienaar. "I really want people to know more about [my brand] and I feel that, in itself, will be able to differentiate us. "
Business Of Fashion
- August 24, 2018