Press Coverage
"Every Day For Every Body Brand Story: Every Day For Every Body is an Australian brand comprised of botanically-infused sunscreen and body care. The brand combines serious sun protection with tongue-in-cheek product names. Indigenous ingredients: Every Day For Every Body is powered by botanicals, such as superfoods kale and matcha green tea, and Australian botanicals such as paw paw and Kakadu plum. Clean positioning: The brand’s entire range is free of parabens, sulphates, phthalates, mineral oils, artificial colors and fragrances. Products are vegan and cruelty-free. Sunscreens are free of oxybenzone, octinoxate and PABA, while deodorants are free of aluminum and baking soda. Signature products: Resting Beach Face – SPF30 Anti-Pollution Sunscreen Serum is a triple-threat anti-pollution, antiblue light"
Australian Beauty Enters Spotlight
Cosmetic Executive Women (CEW) - January 04, 2019
"So I just found this product, it’s a company called Everyday, they’re based in Australia and it’s a female-owned brand. Everybody’s gotta be doing it, especially living in So Cal baby! I mean, we gotta screen up! I recently found this product, I really like it, its called RESTING BEACH FACE. Ooo. Cuttteee! Very Good And it’s SPF30 so, it’s not like, FIFTY FIVE which I know can kind of like, scare people, but I think 30s a good safe number and it’s good for everyday and it’s good for every body. This is an anti-pollution sunscreen, sunscreen serum! Ooooo! So it has all these other good yummy things – kale, spinach, seaweed. It has a little bit of a moisturise element to it, so once you put it on, you have your sun protection but you also have a moisture and suppleness. I think the smell is really, it’s a little sunscreen-y, but some people like that, because you’re like, oh it’s sunscreen, I feel it, it works. Just squeeze a little out, put it on your hand."
Keep that Hat Game Fresh with Jess McKenna and Zach Reino Episode Guide 56:00-57:32
Natch Beaut - November 02, 2018
"Direct-to-consumer: brands to watch... Emerging direct-to-consumer start-ups are resonating with Millennials and Gen Z, offer ing simple and natural personal care options. We look at the top innovative brands disrupting the market. Everyday For Every Body offers non-toxic, vegan, cruelty-free products made in Australia. It perfectly speaks Gen Z's language with vibrant colours, playful graphics, catchy lines and transparency. Each product has a full ingredient list and user instructions."
Consumer Insight: Sustainble Beauty: Natural Personal Care
WGSN - November 14, 2018
"Picture Mention: A-Beauty - Stealing the limelight from K-beauty and J-beauty, Australia and New Zealand will be the next markets to watch in 2019. Both countries are well-known for their benefits-packed indigenous natural ingredients, and there are large areas of untapped resources with native plants yet to be discovered. At the recent Cosmoprof Asia show, a dedicated area featured an abundance of new Australian brands, such as Golden 8, which focuses on skincare products containing Australian crocodile oil. There has been increased interest in the UK for Australian brands, too – from Sand & Sky, with its Instagram-famous pink face mask, to New Zealand’s beauty clinic Skinsmiths, known as the "skin gym" of beauty, which opened seven London locations in three months last year. "
Key Trends 2019 -
WGSN - December 01, 2018
"This is our second year in a row crushin' on Everyday For Every Body. The brand has pretty packaging as well as its non-toxic, vegan, cruelty-free and natural ingredients. Keep an eye out for their SPF50 Oh My Bod! Sunscreen, which is coming soon. "
9 BEAUTY PRODUCTS FROM THE INDIE BEAUTY EXPO YOU’RE GOING TO WANT TO BUY IMMEDIATELY
Makeup.com - September 07, 2018
"Jessica Matlin (Harper's Bazaar Beauty Director) and Jennifer Goldstein (Marie Claire Beauty Director): And the other one was Everyday Sun? Everyday Sunscreen from Everyday For Every Body. Oh! I like that. I saw that! Really nice sunscreen. Yeh, really nice sunscreen. One was called "Resting Beach Face"! *laugh* That's cute, that's really cute. "
Ep 122: Treasure Trove @ 6:00 - 6:10
Fat Mascara by - August 31, 2018
"Everyday is an Australian personal care brand with a focus on sunscreen. Not only do their products have punny names — Resting Beach Face, Oh My Bod! — they’re also free from “nasties” like parabens, synthetic fragrances and phthalates, as well as cruelty-free and vegan."
9 Of The Best Indie Beauty Brands Of 2018
Huffington Post - August 28, 2018
"Among the 250 displays inside the Indie Beauty Expo at Pier 36, a brightly coloured grocery store-themed installation attracted an inquisitive crowd. Under a neon sign of her brand's logo, Everyday for Every Body, founder Charlotte C. Pienaar fired off facts about her newly launched business of daily cosmetics, including sunscreen and deodorant, all available for under $30. The line is produced in Australia, made without parabens, sulphates, and other controversial ingredients and topped off by a millennial-friendly design and tongue-in-cheek names, like Resting Beach Face. "It is a very crowded space," said Pienaar. "I really want people to know more about [my brand] and I feel that, in itself, will be able to differentiate us. "
How Indie Beauty Brands Punch Above Their Weight
Business Of Fashion - August 24, 2018
"WHY SHEN PICKED IT: This fuss-free body care line has simple but highly effective botanicals that are perfect for the minimalist skincare routine."
Shen Beauty x Indie Beauty Expo NY 2018 Coverage
Indie Beauty Expo - August 16, 2018
"Hallie Gould, Senior Editor - Byrdie "I am constantly on the lookout for good sunscreens (not something you'd ever heard from me until recently, but alas, this is 29). I was super excited to break open a package from Everday that came across my desk—in it was this new cruelty-free, vegan sunscreen formula made with matcha, cucumber, and jojoba oil for all the soothing, antioxidant-rich benefits your bod needs over the summer months. It's dry-touch, water-resistant (for up to 80 minutes, so remember to reapply, people), and completely unscented. Sure, I love a coconut, vacation fragrance just as much as the next gal, but when I'm stuck at the office reapplying my sunscreen, smelling like the beach is a cruel joke I'd rather avoid."
We Tried a Lot of Skincare Products This Month—These Were the Best
Byrdie - June 28, 2018
"From making sure that the skin is protected from both the sun and the blue light emitted from digital screens, to seeing that the range is compatible with makeup, it is no wonder that it took one and a half years of research to come up with products that maximise the body-lovin’ capabilities of au naturale ingredients. And the best part is that users will know how key ingredients like acai, kale, matcha or peppermint, play a part in the healing or protection process: brainy is the new sexy after all, and transparency is definitely a candidate to consider!"
WE NEED THIS DELICIOUS AUSTRALIAN BODY CARE BRAND IN SINGAPORE RIGHT NOW
Harpers Bazaar - June 25, 2018
"If a modern approach to retro is more your style, Club BFF is the coolest balm to add to your ever-growing makeup anthology. Straight from 80s and 90s style, this adorable tube will keep your lips moisturized and will have your vintage-loving beauty friends turn green with envy."
5 Retro Inspired Make-Up Products For A Throwback Moment
Makeup.com - February 18, 2018
"Part of the new “healthy hybrid” category – which touts cost-effective, non-toxic and results-driven skincare – Everyday for Every Body is a sustainable personal care brand. Founder Charlotte C Pienaar has taken everyday staples such as sunscreen and deodorant and reformulated them to be as clean as possible, while still being affordable (and did we mention the super stylish packaging?)"
Five Asian skincare brands promoting clean beauty for a new generation of aware customers
South China Morning Post - May 04, 2018
Team
Charlotte
Founder
hello@geteveryday.com
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